Born in Silicon Valley. Built in Sao Paulo. Designed for global sales teams.
Play2sell was founded in 2017 by Felipe dos Santos — economist, serial entrepreneur, and two-time founder with exits in real estate technology. The idea was conceived during his time in Silicon Valley as a graduate of the Founder Institute.
Backed by Bossa Nova Investimentos, Play2sell set out to solve a fundamental problem: sales teams lacked a unified operating system that combined governance, engagement, and financial incentives into a single architecture.
Today, SalesOS powers over 200 enterprise teams across real estate, retail, pharma, and industrial sectors — processing more than one million engagement events and enabling the tools modern sales organizations need to compete.
A decade of building
Scale that speaks for itself
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Teams
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Events Tracked
R$0M
Single Launch Record
Enterprise clients across sectors
The team behind SalesOS
Economist (UFRGS) and MBA in Real Estate (FGV). Serial entrepreneur with two successful exits in real estate technology.
Conceived Play2sell during his time at the Founder Institute in Silicon Valley in 2017. Leads product vision and go-to-market strategy for SalesOS.
A distributed team of engineers, designers, and product strategists building the future of sales operations.
Backed by Bossa Nova Investimentos. Operating from Brazil with a global mindset.
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