Felipe dos Santos is the founder and CEO of Play2sell S.A. An economist graduated from UFRGS with an MBA in Real Estate from FGV, he built a career as a serial entrepreneur, co-founding and selling two technology companies.
Background
- Economist graduated from UFRGS
- MBA in Real Estate from FGV
- Serial entrepreneur — co-founded and sold two technology companies
- Advisor, professor and speaker
Writes about
- Sales Operating System
- Sales gamification and engagement
- CRM adoption by sales teams
- Training and AI roleplay
- Prizes and commissions
Articles by Felipe
Published on the Play2sell blog
How to Build Seller Connection in Retail: A Systems Approach to Managing Partner Sales Teams
How to Build a Sales Recognition Program That Actually Reduces Turnover
How to Calculate Sales Commission: Legal Basis, STJ Rulings, and Proper Deductions Under Brazilian Law
Sales Rep Awards That Drive Real Results: A System-Based Guide to Recognition Programs
Sales Training Software: A Strategic Framework for Revenue Leaders in 2026
The Complete Guide to Building a Sales Playbook That Actually Gets Used